White Cell
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White Cell |
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| Lewis | iStyle | |
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| iStyle | |||||
| Why Let Drink Decide | This project is based on an idea that users | ||||
| Lucozade | could upload photos, and use their photos | ||||
| Salome | todigitally 'try on clothes' when shopping | ||||
| Pi-Face and Tri-Face | online. It is a campaign to drive traffic and | ||||
| Roger McGough | ultimately sales to the Topshop website, | ||||
| Northern Shine | aimed at females between 15 - 23. The | ||||
| Etc Magazine | website and application allow users to | ||||
| Photography | upload a set of photographs and create an | ||||
| account, they can then see what clothes | |||||
| Luke | look like before they buy them every time | ||||
| ECOLabs | they shop online with Topshop. It works as | ||||
| Weapon Of Choice | a subsidiary website to the existing | ||||
| Woman Of No Importance | Topshopsite; you can link through from | ||||
| Operation | browsing the Topshop site to try on clothes | ||||
| ETC Magazine | through iStyle. There is also a Smartphone | ||||
| Ctrl, Alt + Shift | application as well as advertising to support | ||||
| The Minds Eye | the idea; including a print advertisement that | ||||
| Visit Manchester | could be contextually targeted in fashion | ||||
| Fortis | magazines, a banner advertisement for | ||||
| Whitworth Art Gallery | fashion websites, a direct email to inform | ||||
| Square Eyes | existing customers, in site advertisements | ||||
| Girls | for the Topshop website, there is also the | ||||
| Other | opportunity to behaviorally target | ||||
| consumersby using data from their social | |||||
| Martin | networks, for example they may | ||||
| One Six Zero | have 'shopping' of 'fashion' listed as | ||||
| Coffee is not... | their interests. | ||||
| PJ's Smoothies | |||||
| Whitworth Art Gallery | |||||
| Operation | |||||
| Ctrl, Alt + Shift | |||||
| I Said The Spy | |||||
| Cahoona | |||||
| Editorial | |||||
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| All work depicted is copyrighted. | |||||
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